Purit is proudly Mild & unapologetic about it.
Exist to guarantee healthy total skin care protection for the mild and sensitive hygiene occasions.
Purit has remained a major player in the antiseptic liquid category for over 25 years.
Prior to 2017, the brand was recognized as one of the preferred antiseptic liquid for babies. This positioning in the market has however been refreshed, as the brand went through a repositioning in 2017, break into the general use category to explore a wider range of audience. The repositioning was kicked off with the “Tough on Germs… Mild on Skin” theme.
It exists to guarantee total protection from germs for every Nigerian